When the art of the possible is only bounded by a developer’s imagination, effectively articulating the potential uses of your technology is a common challenge for API providers. Inspiring and educating developers is critical to the adoption of your technology.
To help sharpen your messaging we will research how your current customers are using your API to identify patterns and trends. We then blend these customer insights with your own strategic ambitions of where you want to play, combined with our understanding of the wider industry context.
Only when we have this deep understanding do we then define and create bespoke and compelling use cases to better communicate the possibilities of your API to developers. If there is commonality in use cases, we will also invent Solution Area groupings to highlight adjacent opportunities to implement your technology.
Who is it for?
The use cases are designed for your key Marketing and Product people.
Your use cases will be delivered with a full taxonomy, including use case titles and explainer text, signposts to existing customers that have implemented each use case, and calls to action to either existing marketing content or actionable recommendations for new content where something appropriate does not currently exist.
You can optionally add in a half day interactive workshop where the Land and Expand team will walk through the new use cases with your team.
If you are interested in discussing this product, please get in touch.